
It’s strange that at 24 years old, I finally found the genius behind Nike’s slogan, ” Just do it.” It never seemed much more to me than a slogan that got a few snickers on the elementary school playground and was just plain obvious. Recently, however, this slogan has taken on a whole other meaning to me- one of taking initiative and making decisions yourself.
At my job, I assist the Founder of my company who is understandably very busy. When I first started my job a couple months ago I would ask permission for everything. “Would you like me to send this email?” Where should I make reservations?” I didn’t want to go ahead and do something and get in trouble if I made a mistake. That’s when I realized- it’s better to go ahead and do it instead of asking permission and waiting around for his answer. After all, if he had time to answer all of my questions- would he really need an assistant in the first place?
Being young in a big company is hard. We are hired with the expectation that we have a lot to learn and will be asking lots of questions- which don’t get my wrong is good to an extent! But to prove our maturity and ambition, we need to learn when to ask questions and when to go ahead and take initiative for ourselves.
I heard a quote recently by Grace Hopper that said, “Its easier to ask for forgiveness than it is to get permission.” If I heard this quote 3 months ago, I’d probably disagree- but now, I could not agree more. There’s going to be times when you go ahead and do something, and end up making a mistake and getting in trouble. However, a mistake here or there, from someone who takes initiative and makes decisions for themselves, is going to be forgiven a lot faster, than someone sitting around and waiting for someone to make decisions for them.
So next time you’re in a situation where you aren’t sure if you should take a risk and go with your gut, go ahead and “Just do it!”












