I am currently in Chicago for the Marketing to Women conference and feel it is only right to share some of the knowledge and information that I have absorbed being here. There are some well known brand advertisers here such as Kraft and Engauge and some well-known CEO’s of companies that are finally realizing the need on focusing marketing to women. Women are the #1 consumer in today’s world and another interesting fact that I will touch base on again is that today more women vote than men ( I suppose Cady Stanton would feel her work paid off).
One of the most fascinating parts of the conference was a presentation done on the “Millennial Generation” (Those of us born from about 1977-1995) The women from Publicis a PR firm who conducted this study deemed Millennials “The Choice Generation” because of the limitless possibilities in front of us. I felt fairly awkward being the only Millennial at the conference, but I couldn’t agree more with the descriptions of our generation:
We are the most loved and protected generation: Our parents (the baby boomers) nurtured us and still do. A survey by Greenberg Quinlan Rosner Research found more than 90% call their relationship with their mother close; 65% described a close relationship with their father. We are also finding a pattern, of moving home after college while searching for jobs to save money.
We are the most social: Play dates and social circles were formed as young as four years old. Social networks like facebook, myspace & twitter connect us to peers 24/7.
We are the most indulgent: We spend a lot and put our credit cards through the gamit to have the objects and experiences we desire. We are not as concerned about the financial consequences.
We are the largest generation to date: This gives us the a wonderful opportunity to create change and do something meaningful.
We do what we want: The numerous media outlets in today’s society leave us with many opportunities to express ourselves.
We care more than any other generation about politics, health, organic living, the war & global warming and we pay attention to these topics.
After her presentation, I felt so proud to be a part of this Millennial Generation. Now is the time to take advantage of our many opportunities and make positive changes for our future.
